[PREVIEW] ALL DAY I DREAM LANDS IN TORONTO
One of the most anticipated parties of the summer, All Day I Dream returns to Toronto for its third round of the melodic groove-filled fiesta. Inspired by dreamlike, ethereal sounds Lee Burridge found almost a decade ago, the initial event experience made its debut on a rooftop in Brooklyn in 2011. The concept was to create a flowy, magical atmosphere to contrast the more stark urban horizon. The growing event series has now crossed continents and touches down (dreaming of Toto) this Saturday, July 14th at Fort York.
The event brings an emotive, relaxed, yet sublimely groovy ambience that is reflected in the music and production aesthetic. Pagoda-like structures draped in flowers, floating fabrics, living walls and lanterns welcome music-lovers to the booth which lives at ground-level, cultivating a connection with the crowd. Alongside music, attendees can browse through the Summerdaze x 69 Vintage Hippie Market, and enjoy zen time under the trees in their chilled out healing lounge where you’ll find massages, reiki, card readings and more.
French house music veteran Sébastien Léger joins Burridge along with talented producer and DJ Lost Desert for what will undoubtedly be a memorable day of incredible music and creative synergy. You can read my review of the first ADID in Toronto here!